Melanin Haircare review

I, like many others, was so excited to try this new brand! Prior to getting a protective style put in, I had been using Melanin Haircare’s Twist Elongating cream as part of my weekly wash day routine. This company is new to the game but it’s creator is not. Whitney White aka Naptural85 has been a natural hair vlogger for the last decade. She is well known in the natural hair community (one of my faves) and it’s great to see her start this new venture! Her and her sister have been creating their products for the past 6 years and recently launched Melanin Haircare.

I decided to incorporate their Twist Elongating Cream to my usual wash day flow. It typically goes in the following order: cleansing, deep conditioner, quick conditioner, leave-in, cream styler, then air dry. I started with week-old hair that was styled in a twist-out and stretched via bun styles throughout the week. In the shower I cleansed my hair, applied a deep conditioner (hopped out to let it sit covered for about 20-30 mins), rinsed, conditioned and then rinsed again.

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